Netflix - Generation N
Netflix acknowledges the era of Netflix & Chill and the generation it accidentally created.
★ Shortlist | Young Ones Art Directors Club (Integrated Campaign) 2026
★ Gold | The Richmond Ad Show (Student Show) 2026
STARTING WITH SOCIAL
Instagram visually introduces Generation N through a series of simple, declarative posts that acknowledge responsibility.
REGISTERING FOR GENERATION N
The link leads parents to a simple sign-up flow. They register, submit their child’s birth year, and get confirmation.
A FREE UPGRADE AS PART OF THE APOLOGY
The first 1,000 parents confirmed to be eligible will receive a free plan upgrade with additional profiles. Finally, no more Blippi in the recommended.
A CURATED KIT FOLLOWS
Designed for a date night with the extra time parents now have to Netflix & Chill.
Copywriter: Sam Khan // Art Director: Izzy Pinson