Netflix - Generation N
Netflix acknowledges the era of Netflix & Chill and the generation it accidentally created.
PITCH VIDEO
SOCIAL
Instagram visually introduces Generation N through a series of simple, declarative posts that acknowledge responsibility.
THE SIGN-UP
The link leads parents to a simple sign-up flow. They register, submit their child’s name, and get confirmation.
THE APOLOGY
Once eligibility is confirmed, parents receive a free plan upgrade with additional profiles.
A curated kit follows, designed for a date night with the extra time parents now have.
Copywriter: Sam Khan // Art Director: Izzy Pinson