WalmART - MAKE IT IRL
Students design dream dorms in The Sims because the stylish ones they see online feel out of reach — and Walmart is known for price, not style. So we helped Walmart turn those digital builds into attainable reality.
To kick it off, we partner with The Sims to make the Discover University expansion pack free for back-to-school, announced through Sims’ TikTok.
THE SIMS ANNOUNCES THE DROP
BUILD MODE GETS AN UPGRADE
An exclusive Walmart dorm décor drop hits The Sims, letting players design dream dorms with real products.
BRINGING SIMS TO THE STREETS
OOH connects the game to the real world, reminding players the items they build with in The Sims can actually be found at Walmart.
SUBMIT YOUR BUILD
Students enter a national sweepstakes by designing their dream dorms in The Sims with Walmart décor for the chance to have their build recreated IRL.
SHOP IT IRL
Even if students don’t win, they can shop their dorm directly from The Sims, adding the items they used to their Walmart cart.
Copywriter: Sam Khan // Art Director: Annie Zheng